Portfolio
Here are a few of the projects and clients Hannah is currently working on. She has worked with scores of music organisations including The King’s Singers, London Symphony Orchestra, John Rutter, London Sinfonietta and Kings Place.
Alternative Classical
Founder & Director of Alternative Classical, the only classical music site with a majority audience of under 35s. Alternative Classical develops audiences for classical music, dismantles some of the hierarchies within the industry, and encourages experimentation and innovation within the sector.
“I want to say how much I admire what you’re doing with Alternative Classical. It is a consistently really tough world to be working in, and I think you have and continue to build something really brilliant. Very many congrats, and please do keep going!”
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John Rutter & the Cambridge Singers
I manage the marketing and PR for composer and conductor John Rutter, including his social media, website, newsletter and streaming channels.
“What a difference Hannah’s involvement has made! Increased followers, more engagement, pushing into a younger, previously neglected demographic – her input has brought fresh ideas and amazing results. We’re so pleased we added her to our team, and would absolutely recommend her services to anyone looking to connect digitally with their audience.
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London Youth Choirs
I’m the marketing and communications consultant for London Youth Choirs, a family of 10 choirs for young people from school year 3 to age 23.
Guest lecturer & speaker
I’m a guest lecturer on innovation within the classical music industry for the MA Classical Music Business course at Middlesex University, and have delivered workshops at the Royal College of Music on marketing, branding and content creation.
Musical bookshop
In January 2022 I opened an online musical bookshop, stocked with novels on a classical music theme. Buying from Bookshop.org supports both Alternative Classical and local, independent bookshops. There are books about pianists, opera singers, music teachers, choirs, musical books for children, and more!
Humans of Classical Music
Classical music can be surprising, exhilarating, dramatic, quirky, funny, captivating and comforting, sometimes all at the same time. Welcome to Humans of Classical Music: musicians, actors, comedians and podcasters give you a personal recommendation every Thursday from February 2021 to February 2022.
Concert Roulette
Concert Roulette was my lockdown project. It’s a new way of discovering classical music that’s been played in over 110 countries. Give it a whirl and see what you find!
“This has to be the most fun since lockdown began” ~ Culture Whisper
“Without initiatives like this, the future of classical music would be dismal.” ~ Philip Herbert, composer
“Hannah has made a big difference to this small organisation. She is organised, creative and strategic. We have particularly appreciated her commercial awareness and are very happy to recommend her as a sharp, knowledgeable arts marketing specialist.”
“Hannah was an enormous support managing press for Classical Remix’s tour of Synth Remix. She had wonderful creative ideas about how to reach audiences, and her network of classical and alternative classical music organisations was invaluable – she knows everyone!”
Past Projects
The King’s Singers
Digital Manager for The King’s Singers, looking after their global e-newsletter communications.
London Symphony Orchestra
Interviewer-in-residence at the LSO, producing content for their programme notes and for their blog.
Nonclassical
Marketing & Events Manager at Nonclassical, producing and promoting contemporary classical gigs in pubs, clubs and warehouses.
London Sinfonietta
Freelance marketing for contemporary music ensemble London Sinfonietta, including social media, copywriting, proofreading and producing programmes.
Tutti
Sales for London-based startup Tutti, the Airbnb of creative spaces, suitable for rehearsing, recording and performing.
Street Orchestra Live
Marketing, PR and Tour Production for the UK’s first pop-up ensemble, described as “truly uplifting” by The Guardian, including producing a 15-concert tour around Liverpool.
The Old Church
Marketing & PR Manager for The Old Church, an arts venue in Stoke Newington and described by the Evening Standard as “one of the best London churches to watch live music in”.
Spitalfields Music
Marketing Manager at Spitalfields Music, managing a team publicising extraordinary music in unexpected places.
Kings Place
Digital marketing support for the Contemporary and Jazz programmes at London’s newest concert hall during its 10th anniversary year.
Classical Remix
Digital marketing and PR for the Synth Remix tour to London, Manchester, Leeds and Birmingham, which celebrated the pioneering women of electronic music.
London English Song Festival
Digital advertising for the revival of Parry’s oratorio Judith at the Royal Festival Hall, previously not performed in London since the 19th century.
Melos Sinfonia
Stage Manager for the Russian premiere of George Benjamin’s opera Written on Skin, semi-staged in St Petersburg, London and Cambridge.
Beethoven 251 Festival
Digital promotion for the Beethoven 251 Festival by The Outcry Ensemble, conducted by James Henshaw. Eight of Beethoven’s nine symphonies performed across one week.
Music for Youth
Marketing for Frequencies, an event for teenagers interested in a future in music, be that on stage, behind the scenes, playing, making or producing.
“I was impressed with her hard work and enthusiasm - I would be thrilled to have her skills and cheery attitude on my arts marketing team anytime, and am happy to give her my recommendation.
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